Shopping for a mattress can be a daunting task. With so many different types, firmness levels, and materials available, it can be difficult to decide which one is best for you. That's why shopping in a store is the best way to find the perfect mattress for your needs. You can test out different firmness levels and materials like soft plush pillowtops, hybrids, memory foam and more to make sure you get the perfect fit. Plus, you'll get expert advice from knowledgeable salespeople who will help guide you through the process. So if you're looking for a new mattress, don't forget to check out your local store first!